PLAN A

Design Approach

Plan A was founded in 2015 by architect, Aaron B. Schwarz FAIA.  The firm is based on the belief that design excellence makes a difference and positively affects our society.  The firm offers programming, planning and architectural design services to both the public and private sector.  The firm is based in New York City and works on assignments globally.

Prior to starting Plan A, Aaron was a Principal and Executive Director of Perkins Eastman for over 24 years.  Prior to joining Perkins Eastman, Aaron was a Managing and Design Principal at Perkins + Will, where he worked for 10 years.  Aaron has significant experience and expertise in commercial, residential and education projects.  He has worked extensively in the United States, China and India.  His projects have won numerous design awards and his work has been extensively published.

 

Design Approach

Excellent design is achieved when we excel beyond baseline requirements for function, operations, environmental stewardship, cost, and schedule. By leveraging our expertise and experience, we provide design solutions that push beyond baseline requirements.

Our team of designers and architects has expertise in the building and program types on which we work. Each member of the team is dedicated to constant innovation, has a strong emphasis on design, and a knowledge of cutting-edge technology. This thorough understanding of the field allows us to advance the design of these spaces, as well as focus our attention on often overlooked areas. We are keenly interested in the design of the interstitial spaces in our projects. We believe that the design of the in-between, the connective tissue, and the many times forgotten spaces are wonderful design opportunities. These are frequently the spaces with the most fruitful interchanges and interactions between and among people.

Our process involves careful analysis and study of the relationships between three aspects unique to each assignment:

1. People

This is the study of the stakeholders who are influenced and impacted by the current and proposed built environment. Stakeholders include owners, operators, funders, and users. It is important to understand each stakeholder’s points of view, aspirations and needs in order to produce a truly exceptional design.

2. Purpose

Purpose can simply refer to the intended use, which typically is documented by a program list of required spaces for the project. At Plan A, purpose also includes the methodology, pedagogy and/or philosophy of each space's expected use, who the spaces will serve, and what is to be achieved in the occupied spaces.

3. Place

The study of place is the study of both physical and non-physical contexts from a variety of viewpoints. We analyze the geographic, topological, and climatic conditions to create sustainable places. We take note of the surrounding architecture and open spaces. We also study the historical, social and political nature of the place and how the intended design could influence those elements.

Our design approach focuses on the overlaps and interactions we find in our investigation of these three factors. Through the information we gather in this process, we pinpoint which aspects of the project narrative we wish to convert into design opportunities. Within the spatial and financial requirements of a project, we formulate designs to better relate to project stakeholders.

We strongly believe that following this approach results in design solutions that are acutely site-specific and addresses the particulars of a given assignment.

 Plan A's Aaron Schwarz, FAIA, giving a lecture.